In the early days of my blogging career, I somehow convinced myself that I must solve a problem in every single post I published. Crazy, right?!
When I leapt into the blogosphere a few short years ago, all I wanted from this blog was a creative outlet and something to keep my brain ticking over while on maternity leave. If I could write something that women navigating motherhood could relate to then that would be the icing on the cake.
It wasn’t long though before I veered away from the original purpose of this blog.
I became caught up in wanting to drive more and more readers to my site. I became competitive. I looked at my stats daily and read up on anything and everything that could possibly give me the golden formula on how to be a total kick-arse blogger that would rule the world, or something.
I fell into a pattern in which I would uncover an issue I was experiencing, and one that I thought other women may be experiencing also, and attempt to solve it. I was determined to be useful and valuable to my readers – exactly what the blogging experts told me I should be if I was to make it in the blogging world.
It wasn’t until late one night, when I was totally wigging out that I had nothing to write about and couldn’t think of a problem to solve or issue to discuss, that Dave told me it was seriously time for me to calm the farm. He said something that seems blatantly obvious to me now.
I don’t have to solve a problem in every post. I don’t have to waste time getting mega stressed out about being useful to my readers.
‘This is your hobby,’ he told me.
‘This is your passion. Your love. Remember why you started blogging in the first place.’
So what if I can’t bake, I can’t craft, I’m not a travel guru, life coach, parenting expert or interior designer? So what if I’m not a freaking expert in anything at all?
I can tell you what I am. I’m real, I’m honest and I’m open. I’m funny in a silly, little girl kind of way. If I can make you laugh or relate to my craziness then that means way more to me than a metric.
There is definitely a place and a need in the blogging world for all of those experts I’ve mentioned above and more, but there’s also space for those of us who are story tellers who want to share snippets of our life. Those of us who simply want to reach out to others to connect, to learn and to grow.
Some of the most memorable posts I’ve read have been those from bloggers who have opened up a window into their world and invited us to be a fly on the wall. I’ll never forget this beautiful post from Zanni Louise or this one from always Josefa.
If you ever feel like you’ve lost your blogging mojo or you have nothing to offer, then think again. We all have a story to tell, a rant, or a ramble. So get writing and tell me yours.
Have you lost your blogging mojo lately? Do you aim to be ‘useful’ in every single post or do you throw a good yarn in there every now and then? So … tell me, what is it that you like about this here blog?