Awesome kids birthday cakes the easy way – Custom Icing giveaway

When I was a kid, my mum would delight me every birthday with spectacular cake recreations from The Women’s Weekly Birthday Cake book. The swimming pool, the sweet shop, the butterfly – everything she made looked perfection.

I was keen to continue this tradition with my daughters. With mum’s good baking genes and my dad as an ex-baker, I thought I was a shoe in for producing these beautiful birthday cakes.

Well, that idea can go to hell.

Critics claimed the first ever cake I made for my daughter – the number one cake from the Women’s Weekly Cake Book – looked like a giant penis. With pink icing that was a little too skin coloured and rounded rather than straight lines, the odds were really against me on that one. I can’t tell you how awkward it is to serve up a penis cake for your daughter’s first birthday.

I was beaten that year, but I powered on to the next, where I actually produced a pretty awesome-looking Peppa Pig cake. There was praise all around. I became cocky and thought I had what it takes to make amazing birthday cakes.

I couldn’t have been more wrong.

Year after year I had one disaster after another – a Snow White cake with a bad case of cellulite, a sweet bunny rabbit that looked evil, a rainbow cake that was a dead-ringer for the leaning tower of pisa – only with mangled icing.

Again and again I tried, and again and again the tears flowed. The pressure I placed on myself was intense. I did not want the cake to beat me. Why could I not get this?

The night before every birthday party would be filled with stress as I stood at my kitchen bench with pieces of cake, icing, and decorations everywhere. Not a surface would be clean as I gorged myself on broken pieces of cake.

I cursed the Women’s Weekly, I cursed my parents, and I cursed Pinterest.

Each time one of my kids’ birthdays rolled around I would get a sinking feeling. When my daughter requested a Clifford the Big Red Dog cake a couple of years ago, I wanted to roll in a ball and cry.

The kids and I scrolled through Pinterest together as we looked at one perfect Clifford creation after another. How are these women so talented? They make it look so easy. As I felt the Clifford pressure coming down on me, a friend suggested I try an edible icing sheet.

Enter – specialists in edible icing sheets.

Custom Icing

Can you hear the angels singing? This my friends, was the answer to my prayers, and it will be the answer to yours.

In a few easy steps, you can order a custom-made icing sheet to adorn your cake.

All you have to do is go to the Custom Icing site, click on design your own cake, select a size, upload an image of your choice, choose your postage method and pat yourself on the back for being so darn clever. You can even leave it until the last minute thanks to their fast delivery.

I used custom icing again last year for my four-year-old’s birthday cake. A kid with a newly broken bone was enough trouble, I didn’t want to add pressure to myself with a tricky to make cake.

We sat down together and googled Tinkerbell images, chose the perfect one and sent it off to custom icing.

Voila! A cake she was thrilled with and a cake that took me no time to make.

Want to try for yourself?

Thanks to, I have 5 Custom Icing prize packs to giveaway valued at more than $50 each.

All you need to do is complete the Rafflecopter form below. In the form, you will be asked to email me a photo of a cake fail or win. Custom Icing and Mummy, Wife, Me will be sharing these photos on our Facebook pages over the next couple of weeks. (If you don’t have a photo to share, no dramas, it’s not a condition of entry – just a bit of fun!)

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Terms and Conditions

– This giveaway is only open to Australian residents (excluding ACT).

– This giveaway closes at midnight on 6 February 2017.

– Winners will be contacted via email on 7 February.

– This is a game of skill.

This is not a sponsored post. I am simply giving a helping hand to other mums tearing their hair out over birthday cakes.

Linking up today with Kylie Purtell for IBOT.

18 comments on Awesome kids birthday cakes the easy way – Custom Icing giveaway

  1. Raychael Case
    January 24, 2017 at 5:39 am (2 years ago)

    I’ve had many cake fails over the years. Thankfully no photos to prove any of them. Will definitely keep this in mind for our next party. I completely fail in the cake decorating department.

  2. Nicole @ The Builder's Wife
    January 24, 2017 at 5:50 am (2 years ago)

    I am not a cake maker, nor have I tried to make any of those women’s weekly type cakes much to the disappointment of my children. The Builder though, can make a good decorative cake. Fancy that!

  3. Ingrid @ Fabulous and Fun Life
    January 24, 2017 at 6:27 am (2 years ago)

    My biggest cake fail was the one my daughter did actually love the most! It was a rainbow cake where the layers were literally sliding around! I was petrified the cake would end up on the floor before I got it to the table.

  4. Sammie @ The Annoyed Thyroid
    January 24, 2017 at 6:37 am (2 years ago)

    I love making cakes but I cannot decorate to save my life! Last year I made the train cake from the AWW Birthday Cake Book and my decorating attempts were so disastrous had to rope in reinforcements (AKA hubby) to save the day (and the cake.) It looked pretty awesome by the end but custom icing would save a lot of frayed nerve endings!

  5. Michelle V
    January 24, 2017 at 6:41 am (2 years ago)

    Oh Renee, you had me grinning from ear to ear with this post!! I always attempt to make all 3 of my daughters birthday cakes each year; some have turned out better than others!
    I’ll be emailing a pic through as I’d love to win; my youngest daughter turns 7 in March and this would be a huge help!!

  6. Leanne @ Deep Fried Fruit
    January 24, 2017 at 7:07 am (2 years ago)

    A friend had a machine that printed off icing and for my daughter’s 16th she printed off black and white photos of her when she modeled in her Audrey Hepburn inspired shoot. The theme of the party was black and white so the cupcakes with black and white photos were perfect. Such a great idea.
    Makes it easy for non-bakers non-cooks like me, that’s for sure.

  7. Jody at Six Little Hearts
    January 24, 2017 at 8:34 am (2 years ago)

    What a fantastic idea!
    I have never tried to replicate a cake from a recipe book. The stakes are too high! I do enjoy scrolling Pinterest ‘fails’ for a hearty laugh however!

  8. Robyna | The Mummy & The Minx
    January 24, 2017 at 10:24 am (2 years ago)

    This is perfect for non-bakers like me. I tend to make cardboard cut outs and just stick them on top 🙂

  9. Sam @ A Life on Venus
    January 24, 2017 at 1:04 pm (2 years ago)

    I am seriously terrible at cakes. My sis in law normally makes them.
    This year I made a Ninja Turtle cake for my little man – it was hysterical.

  10. Vanessa
    January 24, 2017 at 1:07 pm (2 years ago)

    That sounds like an excellent solution for those of us with no baking skills. Actually, I’m quite a fine baker. If it comes from a packet 🙂

  11. Kylie Purtell
    January 24, 2017 at 4:21 pm (2 years ago)

    It’s for this exact reason that I’ve never even entertained the idea of making some amazing cake for my girls. Punky got a number 1 for her 1st birthday (decorated with smarties & Betty Crocker icing) using a really cool tin that depending on which bits you fill you can make any number you want, got it from Coles for like $15 and it’s the best. Zee didn’t get a 1st birthday cake thanks to Mum’s accident, but I made her a number 2 for her 2nd birthday and just covered it in hundreds & thousands over a tub of Betty Crocker icing. The rest of their cakes have just been plain old round chocolate cakes that I let them decorate themselves with the same Betty Crocker icing and whatever decorative stuff they pick off the shelf at Coles. I am a big fan of letting them decorate the cake themselves, they love it, and it means I don’t have to worry about anything fancy so it’s win/win!

  12. Amy @ HandbagMafia
    January 24, 2017 at 5:22 pm (2 years ago)

    Oh mate, Hugzilla needs to enter this. I’ve had some fails in my time, though!

  13. Tash @ Gift Grapevine
    January 25, 2017 at 1:36 am (2 years ago)

    I like to bake but epically fail when it comes to decorating! Mr TT has asked for a Star Wars cake this year so I’ll be looking at these custom icing options for sure xx

  14. Denyse
    January 25, 2017 at 8:55 pm (2 years ago)

    I liked decorating the cakes from the WW cookbook (original one!) as I leaned how to make butter icing & that became my excuse to decorate a cake! My now adult kids were lucky enough to have my mum make some of their bday cakes using their preferred ones from the WW cookbook. Now my DD has it got her kids! If I won a pack it would be going to the family that has the little kid with a 5th bday on the horizon! Loved your post Renee! Cracked me up. Denyse xx

  15. Tegan
    January 26, 2017 at 4:01 pm (2 years ago)

    Mr 7’s first birthday cake was a bit of a fail in my eyes but the kids loved it!

  16. Jenny Learmond
    January 27, 2017 at 2:10 pm (2 years ago)

    I make lots of birthday cakes for my kids (9) and now grandkids (5) AND some are failures, and there have been some memorable successes. But in the last few years I made wedding cakes for 2 of my daughters, the last one a real challenge. And we made it from a clipping my daughter had saved for years. It turned out beautiful and was a real success. I don’t want to do that cake again in a hurry though. I messaged you on FB with it as I didn’t realise you wanted birthday cakes.

  17. kate
    January 30, 2017 at 4:41 pm (2 years ago)

    Renee, I can totally relate to your blog! I live in a neighbourhood of overachieving mums who are up all night the night before the party making any assortment of wonderful cakes- angry birds, a 3D textured dinosaur, BB8…well then along came Custom Icing and finally I could be proud of my own constructions! I used to use the local bakery down the road to produce my masterpieces but when my daughter was diagnosed with several food allergies before her 1st birthday I realised I was going to have to make a ‘special’ cake for her. I found custom icing sheets and prepared a beautiful cake with my gorgeous princess on it. In fact that was why I selected custom icing over other brands, because of the guarantee of no contamination from allergens.
    Then my son had a star wars theme cake last year which truly was a fabulous hit. Now currently planning his cake for June already! Of course it will involve custom icing!

  18. Annie Graham
    February 5, 2017 at 1:13 pm (2 years ago)

    Fractious “fails’ from forts to fairies to frogs and fish. Two months of birthdays are fast approaching…I desperately need custom icing and a magic wand to help cope with the little ones grandiose ideas for themed cakes orders.


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